Stories I only tell my friends: The Power Of Belief-System

January 12, 2012


Filed under: Uncategorized — mylittleblackpen @ 1:30 am

Successful people are successful because they form the habits of doing those things that failures don’t like to do.

Albert Gray.

Once upon a time to succeed in business all you had to do was work really hard, put in long hours and be as tenacious as a foxy dog. Back then there was no such thing as the Internet or the global economy, and GST was a term that had even not been coined.

Since then, the business world has matured and small business owners now face a morality rate high enough to scare them into the thought of going back and getting a job. They have to survive in a world where dropping the ball for a second could mean bankruptcy or even worse.

And yet small business survives … and for a knowledgeable group, it is profitable as well. So what is the secret, how do some businesses bring in super-profits while others work and work for nothing? And how do you implement this secret into your business?

The secret is a Business Coach, and all it takes is one phone call.

You’ve read about some of the amazing success stories businesses all over the world have had though coaching. And it doesn’t matter in what country they’re in or what size their business is, the results are all quite spectacular. And it also doesn’t matter how experienced the business owner as you could imagine. You see, business coaching levels the playing field and gives your business the upper hand. No longer will you need to be your own expert. The advantage comes from having someone to bounce ideas off, someone to teach you how to resolve your own issues, achieve your goals, make you accountable and give you the support you need to stay focused. Suddenly you will have an advisor, when before you only had yourself.

Don’t get me wrong, you can survive in business without a Coach, but you will never thrive.

You see, a Coach will work with you on every area of your business … sales, marketing and advertising, team building and recruitment, systems and business development, customer service and of course, turnover and profitability. Over a 12-month period, you will be able to relinquish more and more of your day-to-day tasks and take a strategic role in your business – until you reach the point where you actually become the business owner, instead of an employee in your own company. Imagine … how much difference it will make if you work ON your business, instead of IN it.

But having a Business Coach isn’t in itself enough to guarantee your business will fly. There’s one other important ingredient, and that’s you need to be what I call ‘coachable’. You need to be hungry for success and willing to do whatever it takes to get there. The illustrate what I mean, I asked two of my Business Coach to talk about the similarities they’ve found in all the successful people they’ve coached. I asked them to describe their similarities or things they had in common. According to Greg Albert, there is a huge difference between extraordinary and ordinary.

“One thing I would like to make clear first, is this,” he began. “I come into contact with hundreds of Business Owner and yet only a very small percentage actually decide to seek the assistance of a Business Coach. There are some that could never be coached as their minds are closed, or so full of fear and skepticism that they will never be outstanding. Others are so focused on saving money that they don’t realize that if they don’t grow and change, they will never reach the success they desire. These people can become disenchanted, even bitter, or they just run out of the enthusiasm that made them start their own business originally.”

Patrick Bright agrees. “I find that the most successful clients I have worked with – no matter what is happening in their life or business – are looking towards the future. Too many people are looking in the rear view mirror and that is why they are having so many accidents and problems. The ones that are looking ahead can see what is coming, and get out of the way or come up with a strategy to overcome the obstacles.”

Greg says these people are ‘coachable’. “This means they know where they want to go, and realize they need assistance to get there. They are eager to learn and grow and want to be pushed outside their comfort zones. I now regard this as a must when talking to potential clients that seek my assistance. Are you coachable, I ask?”

Patrick puts this way: “Attitude, the desire to succeed, and a ‘do whatever it takes’ attitude is a common trait. I have had the greatest success with clients who are willing to do whatever it takes. Unfortunately, they are often in a lot of pain financially or are able to get to a state of high dissatisfaction quickly. The clients I have coached with their backs against the wall produced the greatest results in the shortest amount of time. I think this is because they are prepared to do something there, and then and to take a risk as they have nothing to lose, because if they don’t, they soon won’t have a business at all.”

Greg agrees. “They are willing to take massive action. These people are prepared to do whatever it takes. If something is not working, what can they change to get the result? Most business owners are either too scared or too comfortable to take massive action.”

It’s all about being decisive.

“People who ask me most questions and don’t let their egos get in the way will often admit they don’t have all the answers, so they take on new ideas,” continued Pat. “They are willing to try new things and new marketing ideas. They are optimistic. They make quick decisions, but whether they’re right or wrong isn’t the issue; at least they made a decision and learned from it.”

Greg says successful people also strive for outstanding results. “Not just good, or better, or OK, but outstanding. So many business owners out there really do not know how simple this is. Just focus on the mediocre service you get in the market today and you will find endless opportunities. People remember really bad and really outstanding people, not the OK’s. Ask any sports star. Successful people, like sports stars, are willing to go the extra mile and want the COACH to push them.”

“They truly believe anything is possible,” continues Pat. “They don’t listen to the word NO. They are persistent. They are prepared to learn from someone who says NO to them. I personally believe I have learnt more from the people who said no to me than from the ones that sais yes.”

This brings us to another very important characteristic – vision. Greg has found that usually this vision grows as they start to see the results of their hard work pay off. “The best clients I have ever had are the ones who had vision and dreams – and a passion to make it happen. These people don’t call them goals; they call them ‘musts’ because if it is a must, you will surely find a way. As a Coach, these clients give you a whole new set of challenges keeping them on track, but boy it is a whole lot more fun than trying to drag a horse to water!”

Of course, successful people are also great leaders. Both Pat and Greg agree. “They are great leaders, even if at first they are only leading themselves,” Pat says. “They must be able to lead a team towards a common goal. They are passionate team builders which clear goals. And they are prepared to take a risk and to have a go.”

“With their vision and passion they inspire the team around them to live not only the company’s dream, but their own,” adds Greg. “They believe in leverage, and the fact that you and your business are only as good as your people. They know people don’t really buy products and ‘stuff’; they buy people.”

These leaders walk the talk. They do what they say, they lead by example and all have a desire to see each team member rise to be the very best they can. And they will compensate them generously for it. Greg also identifies another important characteristic they all seem to have. “That’s an insatiable need for knowledge and personal growth. These business owners are continually reading any non-fiction book or listening to programs to help them learn more. They think nothing of attending various seminars and courses run by top speakers, trainers, and mentors. It still amazes me how skeptical and cynical the average business owner is out there about this and, of course, it rubs off on their team and ultimately their customers.

“They believe marketing is an investment and that customers should be turned into Raving Fans,” he continues. “In fact the whole team is trained how to keep customers for life and how to generate business through referrals. These people are never scared of giving something new a try, as long as the results are known and reviewed. We call this Test and Measure. They keep changing their approach until they get the results they desire. “Lastly, they all have a vision to contribute – to give something back to their community, their team, their family, their customers, or to charities.”

One man gives freely, yet grows all the richer; another withholds, what he should give, and only suffer want [Proverbs 11-24]. Or as John Bunyan said, he who bestows his goods upon the poor shall have as much again, and ten times more.

Many people are bogged down, blaming others for their situation. They may be living in the past due to bad experiences or sitting comfortably in denial. These people, Greg says are uncoachable, and I agree. And they will remain uncoachable until they make a conscious decision to take ownership of their lives. It all comes down to being able to take a simple decision – and that’s a decision to be outstanding. Or as Pat puts it, to decide to mix with successful people who also have a good positive outlook on life and a positive energy which rubs off on others.

But let’s now hear Steve McDonald’s views about what it takes to succeed in business. “You know, what I’ve found is that all sorts of people succeed in all sorts of businesses. When I look at what sets apart those that make it (and by that I mean reaching their own goals in the business) then I notice one or two common traits. Firstly, most people I work with who become truly successful are passionate about what they do. That’s not to say it’s the only thing they think of or that their whole life is focused on it. It means they think about it, they talk about it, they learn about it – they really are excited about doing whatever they do really well. Secondly, every one of them is willing to learn. They know they don’t know it all. And they don’t expect me to either. They accept that there is a chance to learn something from almost everyone, and they actively look for opportunities to expand their knowledge every day. One other thing, they all know that the fruit grows on the ends of the limb, and you’ve got to step out onto the thin end if you’re going to get the real growth and rewards. It might be a bit scarier out there, but that’s where real success waits.”

Learning By Example

Example is the school of mankind, and they will learn at no other.

Edmund Burke

Remember the saying Do as I say, not as I do – Well, that’s the way of the traditional establishment. Rather it should be jus Do as I do. That’s how it always was in the old days. The real olds day. Let me explaining.

In feudal times, the leader of each clan was, to put it bluntly, the biggest and strongest person around. Why? Simply because the biggest and strongest was able to physically make their point heard to anyone who might consider mounting a challenge. Things didn’t change much in those days and any one leader could rule for a lifetime.

Business was also very simple then, as the stability of the leader and the unchanging nature of the times meant everyone knew their place in life. Most people were content just to keep on producing over their very short life spans.

That was until the spear was invented. –

Now, technology began to have an impact on the group. The most proficient pear-user became the potential new leader. Then the bow and arrow came along, followed by body amour. This development necessitated the invention of an even more sophisticated weapon – the gun. The most effective user of this new technology (the bow and arrow, the gun, etc.) could now quite easily become the new leader. As more and more inventions came to pass, and more and more products hit the marketplace, business and staying in charge, began to tax the minds of the leaders.

Here’s where it all get interesting … the leaders realized one very important fact – If they were to stay on as leader, they needed to ‘think hard’ rather than ‘work hard’. You see, if the leader was the smartest, as well as the biggest, person around, something truly extraordinary happened. The leader enrolled the inventors, those who knew things the leader didn’t, as employees. The leaders now made sure these spears were only made for them; the guns were only made for them. As a result, another amazing thing happened.

The leader taught each employee to be a Master Specialist. He then encouraged his Master Specialist (nowadays known as Master Craftsmen) to take on apprentices, so they could teach other people to specialize in the same skills. These apprentices learnt by closely watching what the Master Specialist did and how he did it. The Master Specialist became the apprentice’s mentor, and this system has worked very well through the centuries. It’s still the way apprentices learn their trades today.

But the problem crept in when society moved from being predominantly agrarian-based to one that was largely industrial-based. The leaders, who white-collar workers, turned away from the mentor system towards a more academic system of learning. The motto here was do as you’re told, with the emphasis being on repeating, parrot-fashion, as much as possible. School were built to teach people from early in life how to be good, how to do as they were told, how to fit into society and how to get a good job (as a specialist).

The mentor system had long-since gone out the window. The lessons of history had all but been forgotten.

Luckily all this seems set to change as more and more business people, the world over, are realizing the advantages of watching and following the example of successful businesses. They are re-discovering the mentor system. They are learning that if a system works for one business, it should work for others. And they are seeing for themselves that they don’t have to blunder around in the dark trying to reinvent the wheel – all they need to do is find a successful mentor and learn by example.

So how do you find other successful businesses to emulate? How do you discover who has a winning formula? After all, business people are notorious for playing their cards close to their chests. It’s a competitive business they‘re in and it’s often a case of the survival of the fittest. You can’t just walk into the office of a prosperous-looking company and ask the owner if you can go through their accounts or take a look at their marketing and business loan.

That’s where this book comes in. read about the experiences of real business people and how they’ve overcome some of their most challenging issues. These are their own accounts, written largely in their own words. See for yourself how they’ve turned the seemingly impossible into the easily achievable. Marvel at how they’ve transformed struggling businesses that were nothing more than millstones around their necks into thriving entities that are now the envy of many.

And best of all, you’ll begin to understand that if you learn from their experiences, your business can also flourish beyond your wildest dreams. So let’s go and visit some businesses that have done just what. More detailed stories, refer to page 11 of Action speaks louder than words.

A Little Black Pen

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